Webinar Success


Best Practices for Content Marketing Webinars   (60 minutes, Free)

Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices for promoting and delivering webinars in a content marketing framework.

Ken Molay, President of Webinar Success and industry expert, will share tips and guidelines such as:
  • What types of webinars work best for content marketing?
  • How do you write effective promotional materials?
  • What types of presenters do audiences respond to?
  • How do you balance content dissemination against lead generation?

This webinar is appropriate for enterprise, non-profit, and small business marketers who create, administer, and deliver webinars in their job.


Register for September 9 Wednesday, September 9
10am California / 1pm New York

Click here for time zone conversion

Presented in cooperation with Adobe Connect and Direct Marketing News
The register button will take you to the Adobe registration page.                 


Best Practices for Incorporating Multimedia in Webinars   (60 minutes, Free)

Webinar content can be so much more than PowerPoint slides and narration. Have you considered adding live video, prerecorded content, audio clips, web interactions, quizzes, or interactive exercises to your webinars? Multimedia content can improve attention and engagement from your attendees, but only if you use it carefully and correctly.

Attend this 60-minute webinar and learn best practices for incorporating multimedia components in your webinars. You will gain valuable tips such as:
  • Ways that multimedia can increase or inhibit interaction and engagement
  • Techniques for smoothly integrating recorded content into your live presentation
  • How to avoid making the most common and annoying webcam mistake
  • What technical factors you need to be aware of before adding multimedia
  • Fair use considerations for referencing publicly-posted content

The session will be led by Ken Molay, president of Webinar Success and a recognized expert in webinar production and presentation. Ken will share tips and tricks gleaned from 15 years of webinar experience, with plenty of practical examples for webinar administrators, moderators, and speakers.

You will be able to ask questions during the presentation and have them answered live on the air. Donít miss this opportunity to discover new ways to enhance your webinars and make them more attractive and memorable to your target audiences


Register for September 24 Wednesday, September 24
10am California / 1pm New York

Click here for time zone conversion

Presented in cooperation with Adobe Connect and PresentationXpert
The register button will take you to the Adobe registration page.                 

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